Infusionsoft, the leading provider of marketing automation software for small businesses, today introduced the latest version of its web-based software at its annual user conference, InfusionCon. After months of extensive user research, design and development led by former Intuit software leader and VP of Product Management Richard Tripp, this product release helps users capture, qualify and convert leads faster and more efficiently than ever before. Users now can create and manage web forms and multi-channel marketing campaigns more quickly and easily through the use of templates and drag-and-drop builders.
More than 6,000 small businesses use Infusionsofts all-in-one marketing automation suite for its integrated CRM, email marketing, lead nurturing and e-commerce capabilities. Small businesses come to Infusionsoft because they have outgrown their basic email program or simple autoresponders. They grow weary of the time, money, effort and limited results that come with piecing together disparate systems for their marketing and sales. What they crave is the ability to both manage contacts and automatically nurture leads through targeted and personalized communications triggered by rich behavioral data and customer history. Infusionsoft delivers this by bringing all the pieces of marketing and sales into an all-in-one powerful solution designed specifically for small businesses [with under 25 employees].
The new features highlighted in this release include:
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