Weather Central, provider of the most-viewed broadcast weather system in the world, today announced an extensive lineup of new and enhanced tools and products that empower local TV stations and broadcast groups to engage their viewers through smartphones, tablets, PCs and connected TVs. The entire lineupwhich includes a full suite of solutions for mobile web, WAP, iPhone, iPad and Android platformswill be on display at NAB 2011, April 11-14, in Weather Centrals booth (SU7502) at the Las Vegas Convention Center.
New devices and constant connectivity is changing the way viewers interact with broadcasters, says Weather Central vice president Bill Boss. Weather Central helps ensure that its broadcast customers adapt to those changing viewing habits with tools that bring the most accurate weather information home to their audience, no matter where they are.
At NAB, Weather Central will debut:
Solutions for streamlined multi-screen delivery
Duplication of effort and resources can make delivering weather a challenge. Weather Central has worked closely with its broadcast customers to simplify workflows with new tools including:
Forecast Tailor -- an easy-to-use web app, exclusive to Weather Central, that ensures broadcasters have the same forecast on every screen. Forecast Tailor eliminates the repetition and potential inconsistency inherent in pushing weather content simultaneously to web sites, mobile platforms and other display devices by automatically populating templates for each target with information drawn from any Weather Central broadcast production system.
News Synergy the first mobile app creation solution that enables media companies to offer sophisticated mobile apps, complete with integrated local station video, that run on viewers Apple
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